Market Opportunity for B2B2C & P2P

The combination of B2B2C and P2P trading models presents a massive market opportunity for platforms like FlipVault by tapping into both direct consumer markets and enterprise partnerships. The global blockchain-as-a-service (BaaS) market, which enables businesses to integrate blockchain infrastructure, is projected to grow from $2.5 billion in 2022 to $25 billion by 2030, reflecting a CAGR of 32.9% (Allied Market Research). This growth is driven by increasing demand from businesses seeking to enhance their offerings with secure, blockchain-based solutions, such as live trading and escrow services.

In the P2P space, platforms offering direct user trading for NFTs, cryptocurrencies, and tokenized real-world assets (RWAs) are part of a market expected to reach $1.2 trillion by 2030 (DappRadar), reflecting increasing consumer adoption of decentralized trading. However, a significant gap exists in offering interactive, real-time, and cross-chain functionality. FlipVault’s P2P live trading rooms fill this gap, creating a more engaging, social, and secure trading experience for individual users.

On the B2B2C front, FlipVault’s model enables businesses—such as gaming platforms, NFT marketplaces, and RWA tokenization projects—to integrate FlipVault’s live trading and escrow services directly into their ecosystems. This allows these platforms to enhance their user offerings without building complex infrastructure from scratch, while FlipVault earns a share of transaction fees. The B2B2C approach not only drives adoption through partnerships but also positions FlipVault to scale rapidly by tapping into the existing user bases of partner platforms. The global market for businesses adopting blockchain-enabled services is projected to exceed $163 billion by 2030 (PwC), highlighting the growing appetite for such solutions.

By combining P2P user engagement with B2B2C scalability, FlipVault captures opportunities across multiple verticals, creating a sustainable and scalable revenue model while becoming a core infrastructure provider in the blockchain ecosystem. This dual approach ensures FlipVault is positioned to lead both retail and enterprise markets in the growing tokenized economy.